JamesMost drink brands think their ads are failing because of targeting. Or budget. Or maybe the product photos aren't good enough. It is all because of your hook.
JamesMost drink brands are advertising to a category of person not a specific human being. You need to be a lot more specific than that.
JamesMost drink brands running Meta ads think they need to spend more to win. They're wrong. The issue isn't the budget. It's that the ads themselves are bad — and spending more on bad ads just loses money faster.
I started my first drink brand in 2005. From there, I have started and sold 3 more. I have worked with hundreds of others to do the same.
I believe great results come from a deep understanding of what really motivates people to buy.
Now, I am teaching for free. A welcome retirement.